The system is broken. We’re here to fix it.
Meet our one-of-a-kind boosts

Income booster
Supercharged family and friends affordability support for first-time buyers and movers.

New Build Boost
Boost your deposit with a 15% interest-free equity loan and buy a home you love, sooner.
Rising house prices are locking out new buyers
In the UK, house price growth has outpaced wage growth for decades.
Today, the average house price is 8x greater than the average salary. This has left homeownership out of reach for thousands.
Our income booster helps boost what you can borrow, so you can finally get on the ladder.
Source: Independent
The hardest thing is often saving for a deposit
Slow-growing wages and the cost of living crisis have made it all but impossible to save a big enough deposit. It can take years of sacrifice before you’re anywhere close.
We don’t think that’s fair.

Buy a new build sooner with New Build Boost
New Build Boost is a new mortgage scheme designed to help you buy a new build home you love faster. You bring a 5% deposit, take an 80% mortgage with Gen H, and we’ll give you a 15% interest-free equity loan boost to close the gap. Supported by builders, only from Gen H.
Everyone should have the opportunity to own a home. But the system is broken. Thousands of people have been locked out of homeownership and the opportunities it can bring.
We’re rebuilding the homebuying process to make it simple, transparent and fair. And we’re helping thousands of people realise their homeownership dreams while we do.
Whether you’re a first-time buyer, a home mover or a remortgager, we’ll help you find your place on the property ladder.
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