Gen H wins Finder’s Mortgages Innovation Award

This post is guest-authored by Michelle Stevens, deputy editor at Finder. Finder.com is the UK’s fastest-growing price comparison site, helping people make better financial decisions with reviews, guides, comparisons and videos.

‍

Gen H has triumphed in the 2024 UK Finder Lending Innovation Awards, winning the Mortgages Innovation category.  

Now in their 4th year, the Finder Lending Innovation Awards recognise financial providers delivering stand-out benefits to their customers.

The shortlisted companies were selected based on the impactful features they’ve introduced over the past year. An expert panel of judges then assessed these finalists based on 3 criteria: uniqueness of innovation, impact in the market and value to customers.

So what made Gen H the victor in our Mortgages Innovation category? 

The judges were impressed by the launch of several Gen H features, including its new product switching range for intermediaries. 

This enables brokers to advise existing Gen H mortgage customers of any suitable products with better rates they could potentially switch to, then facilitate the switch without the need to upload new documents, run new affordability assessments or pay new product fees.

Gen H has also incorporated AI into its packaging process, which automatically analyses and categorises documents required for mortgage applications. This new tool facilitates a more seamless journey for brokers, allowing them to provide and review all of their client’s documents in one go.

The judging panel also praised the roll-out of Experian Boost. This service takes into account a user’s recurring expenses - such as Netflix, Spotify or council tax - to prove responsible money management and help build their credit.

Gen H is one of only a few residential mortgage lenders to include Experian Boost data in its credit decisioning, which can ultimately support aspiring homeowners to get on the property ladder.

The judging panel said: “Gen H’s new features are helping to deliver the best outcomes for its mortgage customers in what continues to be a challenging housing market. Its innovative approach made it a worthy winner in the year’s awards.”

Find out more information about the awards, including the judging panel and shortlist, here: Finder Lending Innovation Awards.

‍